Animation Domination Rebrand

Creating the promo package for the FOX Animation Domination rebrand was an exciting project! Our goal was to infuse the package with the energy and distinctive colors of the brand. Each show received a unique treatment, including dedicated designs for Halloween, fall, and winter themes for Ani Dom, along with seasonal variations for each individual show. The outcome is a clear and cohesive design language and fun body of work that captures the essence of each show. Additionally, we had the pleasure of introducing 'Chet,' our new AniDom mascot. Big thanks to Albert Romero for steering this ship into the right direction and the awesome coordinators we have on our team for always supporting us. Huge thank you to the Animation department and Julius Preite for the Chet character along with many of the object assets we used as well as being great collaborators in concepting. special thanks to Markus Madlangbayan for modeling the cheeseburger and the raygun.

Produced at FOX SVP, Broadcast Design: Ian MacRitchie VP, Broadcast Design: Jesse Hallas Art Direction: Albert Romero Design / Animation: Jason Forman